Jake Hayden is the Director of Scouting & Video Operations for the University of Massachusetts Amherst men's basketball program in Amherst, Massachusetts. He was promoted to Director of Basketball Operations on Frank Martin's staff in July 2023 after serving as an administrative and graduate assistant during the 2022-23 season. Before joining the staff in that capacity, Hayden spent four years as a student manager for the program.
A Worcester, Massachusetts, native, Hayden earned his undergraduate degree from UMass's McCormack Sport Management program in 2022 and has pursued a master's degree in business analytics at the Isenberg School of Management. He attended Saint John's High School in Shrewsbury.
