Ashley Prim serves as Assistant Coach/Recruiting Coordinator for Saint Joseph's University's Women's Basketball program in Philadelphia, Pennsylvania.
Former Saint Joseph’s standout Ashley Prim ’13 enters her fourth season as an assistant coach at her alma mater in 2025-26, joining Cindy Griffin's staff in July of 2022. Working primarily with guards, Prim helped guide Mackenzie Smith to three consecutive Atlantic 10 All-Conference selections from 2022-23 through 2024-25, including a First Team honor as a senior. Smith became the 30th Hawk in program history to surpass 1,000 career points, finishing her career with 1,618 points - seventh-most in program history.
