Tracey is the founder and CEO of ISNation. As a passionate entrepreneur, she has over two decades of experience building successful businesses alongside her husband of 25 years.
Inspired to create ISNation after observing the challenges her two daughters faced in lacrosse, Tracey developed a platform that holistically supports athletes, coaches, and parents. Through years of research, she recognized a significant gap in the sports world for a resource that not only nurtures athletic performance but also provides the community, connections, and resources necessary for success beyond the field.
Her personal values of faith, love, and service have driven her to address critical issues within sports. She focuses on offering support and information to parents, creating opportunities for coaches, and providing athletes with a holistic approach to development. Tracey is also committed to tackling modern challenges, such as the impact of social media on young athletes.
At ISNation, Tracey leads with core values of love, relationship, and hard work, dedicated to fostering positive change in the sports world. To her, ISNation is more than just a platform—it is a community where athletes, parents, and coaches can thrive together, supported by strong relationships and valuable resources.
Her vision is to disrupt the traditional sports landscape by building a platform that empowers everyone involved to reach their full potential, both on and off the field.
-Tracey Currey
Co-Founder & CEO
